Matheny Motors features so many bells and whistles that it would take hours to put them all to paper. Only a fraction of them are viewable to the end user that is viewing the site.  The backend features a full administration interface that allows for control of 95 percent of the site making changes simple for anybody that has been granted access to their respected areas of the site.  We have named the system eCDC for Car Dealership Control. Now that the system is built, we can re-use it for future inventory based sites that would require similar design.

Inventory Management

The site pulls from several sources to create a cumulative database of inventory used for the site. Among these sources, the site automatically pulls from the local KARPOWER application, GMBuypower’s web site, Suzuki’s inventory system, and manually entered data. This is all automated to bring together the dealerships entire inventory into one centrally located location. Once the data is gathered, it is pushed to several online auto directories such as Autotrader, Googlebase, etc.

Marketing

Matheny does an extraordinary amount of business that is not local to the area.  They have been featured in numerous publications, sponsor multiple events, and put a lot of effort into advertising with the MathenyMotors.com address. This marketing effort coupled with an online marketing strategy that we have instituted for them, has created a user base the spans the globe. Google Adwords has been a major focus of this online campaign. On a daily basis, we tweak the Adwords configuration to account for site traffic, and industry changes.  Using Google Analytics, we have the ability to track nearly every user from the time that they enter the site to the time that they leave. This granular level of tracking allows us to analyze traffic at an intense level. Understanding how the end-user is using your site is paramount when you are aiming to become more successful in using your site as a tool. With Adwords and Analytics paired together, we can tell that a user in Panama clicked an Adwords advertisement and once on the site, they made a quote request on a particular vehicle. If there is a sale made from that particular customer request, we can tie it back to the exact advertisement dollar that was spent to bring that customer to the site.

Look and Feel,

The site look and feel offers numerous flash enabled features that add to the cosmetic appeal yet do not hinder the use of the site.

For more information on the Matheny Motors site, feel free to contact us.